Powder Bottle is the preferred choice for many professionals and at-home colorists around the world. This is a high-performance bleach with a gentle formula that doesn’t leave your hair brittle and dry. It contains vegetable cellulose that keeps the strands moisturized as the bleach lifts up to seven levels. It has a violet shade that works as a toner to counter the yellows. This results in a more refined shade and tone and many people would not require any toner after the process. Parabens and gluten-free.